Wise branding is the key for business success, and therefore developing your brand and how it is presented is highly important for any kind of business.

My name is Yahel Demeter, author of the Branding and Marketing book "When I Grow Up I'll Have An Airline" and this is my website. I build brands for a living, that’s my passion. If you are looking for fresh and creative ways to develop your business, you have reached the right place. Here are some of the services I offer:

• Branding and Marketing Consultancy, specializing in E-Branding, market segmentation and analysis, and adapting global brands to local/regional markets
• Organizational Branding (Branding your company from inside)
• Focus groups and statistical analysis
• Lectures and workshops about Branding and Marketing in private/public speaking events
   

Whether it's first-time branding or re-branding and regardless of the business location, I come in before or during your company's marketing campaigns, which should rely on the brand's character and values. I create the right brand values and character for you, while using Sociology as a key factor (you can read about my theory in my new book). After the first stage of planning your brand, I observe the implementation stage to make sure that the process is working for you. In addition, I work regularly with a wide network of suppliers in many various fields from various countries and different levels of price, for whom I personally vouch.

Adding my service to your priorities is important for two reasons. First, its cost is virtually unnoticed compared to common advertising costs and the profit it brings. Secondly, it will boost any kind of marketing communication campaign you launch. Simply put, it's worth money and long standing reputation for your company.
 

I have over 10 years of experience in international branding, marketing and advertising in several languages and academic background in Sociology and Organizational Consultancy. Since I was a teenager I knew that branding and marketing will be my profession, and at the age of 21, right after my military service I started to accumulate experience in the field. At that time, I came to realize that strong brands are not powered by the companies or by the people who build them, but by the consumers, who have the immense social power to make or break a brand. This is why I studied Sociology and immediately after my studies opened a company in the branding and marketing field.