Articles

Take a look at articles I have written, as well as other articles I've found online. Click a topic and read more about it at the right side of the screen.   

  • My brand new book trailer is now available
  • The Making of the book Trailer
  • The English version of my book is now available
  • A TV interview about my book (English Subtitles)
  • The language of branding - The text from my book's trailer
  • "The Human Mind" - A two-page interview
  • How to plan an effective advertising campaign with a limited budget?
  • Lecture at the annual marketing convention, held by the Israeli Chamber of Commerce
  • Sociological Branding- The next generation of branding
  • Do you really love New York? A few words about New York as a brand
  • Understanding Branding Through the Lens Of Sociology
  • Branding In The 21st Century
  • A few words about the American auto industry as a brand, in light of the recent crisis
  • I am not young enough to know everything
  • What’s between branding and reality
  • Sociological Branding: The Next Frontier
  • An Overview Of Branding
  • Behind the Scenes: The making of Demetrend.com
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My brand new book trailer is now available


© 2010-2012 All rights reserved to Yahel Demeter (DEMETREND)

All rights for the texts, original pictures, appearance and design ideas are reserved to Yahel Demeter (DEMETREND).
Any unauthorized public performance, copying or re-writing will constitute an infringement of copyright.

The information in this website is provided "as is" without warranty of any kind, either express or implied. No part of this information may be modified, altered, translated, reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of Yahel Demeter. Any alterations or removal of information from this statement shall be prohibited. All other company and product names mentioned are used only for identification purposes and may be trademarks or registered trademarks of their respective companies. All theories, examples and stories are the intellectual property of Yahel Demeter and any connection between them to real companies, people and/or situations may be coincidental.Yahel Demeter shall not be liable for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill , use, data or other intangible losses resulting from the use or the inability to use the information herein.