..."A fascinating event and an extraordinary experience..."

..."Hearing this young man's wise thoughts is highly recommended for managers in all levels..."

..."He was able to analyze complex problems brought up by the department members, while offering practical, relevant and creative solutions..."

..."interesting and intellectually challenging..."
 
Here is a part of the lectures and presentations I offer, which I deliver in English and Hebrew. For more information feel free to contact me. To download the brochure, please click here.

• All lectures suit any size of audience, from all positions and roles, whether it's the CEO or the employees at the manufacturing floor.
• All lectures are based on my new book and provide participants with hands-on techniques for successful implementation.
• Lectures can be conducted anywhere, and the level of detail can be decided on in advance.

Lecture no. 1: Brochure
Branding and Sociology: How to motivate consumers to build the next big brand?
Consumers are the real developers of brands, and you need to understand them if you want to develop one.
The lecture gives a broad overview of branding over the past few years, how it affects society (and vice-versa), introducing “Sociological Branding” - a branding method for anyone who wants to develop a successful brand.
The lecture provides participants with hands-on techniques and includes case studies to support these techniques. 
 
Lecture no. 2: Brochure
All about "Israeli Thinking" and how it can help you to develop the perfect branding and marketing strategy
Although Israel takes a spot in every newspaper around the world and not always in a good manner, it is not a secret that Israeli people have some sort of advantage in the business world, especially in the marketing and branding arena. In this lecture I will describe, define and demonstrate this "Israeli Thinking" and give the participants the right tools to reach their own business goals. 

Lecture no. 3:
The washing machine allegory: What customers really want
It is well known that before embarking on any marketing process, the company should know what the customers really want. Amongst other things, you need to place the customer’s desires on the scale of physical and psychological benefits. The same principal exists before doing the laundry - you choose what to focus on - smell or cleanliness, which usually come one at the expense of the other. Let's think of a person who does strenuous physical labor on a daily basis. It is pretty obvious that this person will choose cleanliness over smell. He would value the physical benefits over the psychological ones. However, a person who works at an office all day long will probably choose smell over cleanliness (psychological over physical), because this person’s clothes are not so dirty and smell is probably important to the people around him. So how do you know what customers really want and need? That’s an interesting question, and the answer to this question is even more interesting.


Lecture no. 4:
How to choose and present the right brand values? 
Choosing the brand values is not an easy task, mainly because of the fact that it should be based on the consumers’ needs and desires. Imagine a computer company that one of its most important brand values is usability and simplicity. Now, think about the way they apply it: touch screens, a simple user interface and even typographic elements in their marketing communications. During the lecture, participants will be provided with practical tools for choosing the values, supported by up-to-date case studies.
 

Lecture no. 5:
Branding for lunch: employees daily behavior is a major part of a real branding
A lot has been written about the combination of internal and external branding, and many experts in this field have been discussing this issue from every possible angle. The conclusion they all reached is clear: a real branding process starts from inside and consists of organizational consulting services. However, you’d be surprised to know that the employees of a company can do it successfully too, if they just have the right hands-on guidance and tools.
This means that the employees of your company can build a brand, sometimes even better than a professional!
This interactive workshop builds the right basis for organizational branding for all of the people in the company, while giving them a set of hands-on tools for successful implementation of strong and long-term branding.
 

Lecture no. 6:
The biological clock of brands
Consumers are the real developers of brands, and believe it or not, they do it in a specific timeframe during their daily schedule. Therefore, there is a need to be familiar with the specific hours in which the consumers build brands, and use it to maximize their efforts.
The lecture will explain how to pinpoint this “Branding time”, which is the time when the consumers actually work to build your brand. Knowing this information will enable participants to effectively use the marketing communication channels to provide consumers with the right tools to construct their brand successfully. Note that it is highly recommended to combine this lecture with lecture no. 1: Branding and Sociology: How to motivate customers to build the next big brand?

Lecture no. 7: Brochure
Branding “DEMETREND”: It’s okay to follow your dream
Establishing a new business is not easy at all, especially not in a highly competitive environment, where the sharks have extremely sharp teeth. In this lecture I will uncover Demetrend’s brand values and how I implemented them, in a way that will clearly demonstrate the power of such values in a branding process. Participants will be equipped with hands-on tools to create their own brand values based on their competitive edge.